Glendale, CA – October 18, 2016 – Bittree, a leading manufacturer of high-quality audio and video patching systems, has appointed long-time industry veteran Ari Baron as General Manager (GM), it was announced today by Glenn Garrard, CEO of Bittree. With over two decades of experience in the pro audio, broadcast, and MI community, Baron will be responsible for day-to-day operations at Bittree including future planning and growth, overseeing efficient manufacturing practices, introducing new products, and developing marketing and sales strategies, effective immediately. Baron is currently based in Bittree’s U.S. headquarters in Glendale, CA and will report directly to Garrard. He can be reached at ari@bittree.com and (818) 500-8142.
“Ari will be providing important leadership for the formative transformation of our company, throughout our immeasurable growth and expansion,” says Garrard. “ His sales and marketing acumen, combined with his lean manufacturing experience and great product knowledge, Ari truly understands the value of creating enthusiasm for the brand and product line throughout our network. I am confident that he will play a vital role in our company and our culture.”
Prior to his hire, Baron served as Eastman Music Company’s vice president of Marketing where he managed all Marketing, Content, Artist Relations and Creative Operations for Eastman’s global network of brands including Eastman Guitars & Mandolins, Eastman Strings, Andreas Eastman, Wm. S. Haynes Co. Flutes, S.E. Shires & Schertler Electronics. Baron also spent years with UCLA as their Creative Brand Manager under the Licensing and Trademarks apparel division. He has launched accessory lines for West Coast Choppers, Von Dutch and Ed Hardy as well as served as the Marketing Manager for STA Travel where he managed the annual marketing plans for over 60 retail outlets.
Baron is a voting member of the Grammys, a writer and publisher of ASCAP, a NAMM member, owner of a Hollywood recording studio, and holds a certification in Lean Six Sigma manufacturing and process improvement. He studied marketing at Bentley University in Waltham, MA and Recording/Engineering at Musicians Institute in Hollywood, CA.
About Bittree:
Established in 1978, Bittree is dedicated to offering state-of-the-art patching systems that streamline signal routing and troubleshooting in media and entertainment operations of all sizes. The company offers an innovative line of audio, video, and data patchbays for use in broadcasting, postproduction, and pro A/V operations. Tailored for use in the post-production, pro A/V, systems integration, and radio and television broadcasting fields, Bittree’s patching solutions are rigorously tested to ensure long-term functionality and dependability especially for mission-critical operations and live events. To ensure consistency, performance, and adherence to rigid quality standards, all of the company’s patching products are designed, assembled, and tested in its state-of-the-art facility in Glendale, California. Bittree is an active member of industry trade organizations NAB (National Association of Broadcasters), NAMM (National Association of Music Merchants), and SMPTE (Society of Motion Picture & Television Engineers). For more information, please visit www.bittree.com.
Ari Baron
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